Discuss the role of Marketing and the Marketing Department using an organization of your choice to illustrate the points you make

selling plays diverse regions in most presidential terms of the world. These intentions have not been static besides have changed with the changing measure. Marketing helps in growing tax revenue for governings. E very(prenominal) otherwise action of the musical arrangement contributes to the cost factor. It is merely through the sale of goods, services and ideas that revenue is generated. Marketing plays a yeomans parting in this regard. For example, nerve XYZ recorded a revenue of 350 million dollars last year (2006). This was a twenty percent increment over that of the previous year (2005).The dissimilar market activities undertaken such as advertising, sales forward motion, customer relation create and instruction, etc contributed in achieving this feat for giving medication XYZ. Marketing helps in positioning and mark the organization at the marketplace (Webster, Jr, 1992). There are several vendors and customers in the value chain and the ability of an o rganization to properly go under itself apart(predicate) from the competitive landscape to a large extent depends on how it is marketed.How an organization is perceived at the marketplace determines the extent to which it prospers. If an organization is poorly perceived, it is marvellous that it can garner the needed customers to patronize its goods and services. On the other hand, if it is nearly perceived and received by the consuming public, doing business becomes easier. It is the duty of trade to make the right promises, to come up with an appropriate name and logo for the organization and in projecting a good corporate foresee for the organization at the marketplace.The selling function plays a key role in managing several important associateions between the customer and critical elements of the organization such as connecting the customer to the product and service delivery (Moorman and Rust, 1999). superfluous efforts are and so made not only to woo spic-and-span customers but also to hold unto the existing ones. Customer affinitys twist and counseling are important undertakings by the marketing function. Customer relationship management optimizes demand for the products and services of the organization.It involves in identifying and responding to inevitably of the customer (SAP and Peppers and Rodgers Group, 2005). Any organization that seeks to prosper at the marketplace cannot afford not to treat its customers soundly and meet their needs. Marketing plays a vital role in the performance of supply chain management (Soonhong and Mentzer, 2000). Supply chain management refers to all(a) of the strategies, processes and technologies that together form the basis for working with internal or impertinent sources of supply (SAP and Peppers and Rodgers Group, 2005).Optimizing ones supply chain does not only lead to drastic cost-savings but also ensures the goods are supplied when they are needed. incorporate an organizations supply chain ma nagement and customer relationship management has been found to lead to even further greater talent and effectiveness (SAP and Peppers and Rodgers Group, 2005). Marketing also play an important role in new product training and product launch. The importance of new products to organization cannot be over-emphasized.Treacy and Wiersema (1995) have singled out product development or innovation with other two disciplines as the surest routes to competitive success. New products help in boosting growth and network margins of the organization. . Some organizations even allot certain proportions of their profit margins that must be contributed by new products. In some cases the very survival of the organization hinges on the new products that it develops for the marketplace. Marketing progressively encourages the active participation of customers in new product development.This is a trend gaining increase acceptance in recent years. Many business undertakings are founded on relationsh ips such as strategic partnerships, alliances and networks (Gronroos, 1997). Marketing plays a vital role in fostering these relationships. This viewpoint has grown in recent times with the concept of relationship marketing. fit in to Gummesson (1996) the primary role of marketing is to connect suppliers and customers, which also include other stakeholders, both inside and outside of the organization. Marketing also actively promotes the organization at the marketplace or society. by means of advertising, sales and trade promotion, sponsorships, contests, etc, the organization sells itself and the goods and services it has on offer. It can therefore be said that without the role of marketing it may be sticky for the organization to be known and its products and services patronized by the popular public. The social responsibility of the marketing function cannot go unmentioned. According to Handelman and Arnold (1999) marketers are becoming increasingly aware of the positive impac t that marketing actions with a social dimension can have for their organizations.This dimension of marketing has been trussed to organizational effectiveness in actively reaching and meeting the needs of target customers or market. Marketing also plays a vital role in corporate planning and decision-making. The investigate component of marketing provides managers with info on the effectiveness of current marketing mix and provides insights for necessary changes (McDaniel and Gates, 1999) as well as other information for managerial decision-making. Marketing research also offers an avenue for exploring new opportunities in the marketplace.According to Hogarth-Scott and Parkinson (1993) there are two parallel strands in the development of marketing within organizations. ane is the growth of a corporate marketing department with responsibility for advertising, the apportion and or purchase of market research and corporate image building in the marketplace. Presently, a great deal of these functions are outsourced to advertising, research, media and brand development agencies. The marketing department plays a coordinating role between the outsourcee agencies and the organization. asunder from liaising with agencies, marketing departments are also responsible for developing marketing strategies and plans for the organizations. The other element, according to Hogarth-Scott and Parkinson (1993), is the role of the buyer and the trading departments. The trading department has influential clout in the organization. They are responsible for product selection, pricing, merchandising and promotion in the organization. To a large extent, effective marketing depends on an coordinated organizational effort.There is no doubt that marketing function and the marketing departments have grown in influence in recent decades. According to Moorman and Rust (1999) there has been a movement towards thinking of marketing little as a function and more as a set of values and proc esses that all functions of the organization participate in implementing. In this view, marketing becomes everybodys job, which potentially diffuses the marketing functions role but increases marketings influence.