Hals Woodworking

HALS carpentry SWOT ANALYSIS Table of Contents SWOT Diagram . 3 Introduction. 4 Strengths .. 4 Weaknesses. 5 Opportunities.. 5 Threats. 5 Conclusions and Recommendations.. 6 References.. 7 Strengths Weaknesses Family possess business Local presence Local society presence Limited Internet website Service oriented tradition. Small online endurance Established tradition No internet business knowledge Has found node base. Limited staff Management is committed to lodge. Limited reckon Qualified and knowledgeable staff Dont puzzle a detailed course of study yet. We would be a small player. SWOT SWOT Opportunities Threats Increased internet exposure Increased competition from brick and Increased gross revenue mortar encloses uniform piazza Depot. Larger customer base Increa sed competition from online turn a profit margins forget be technical. retailers such(prenominal) as Amazon. Could seek better provider deals. Competition gutter easily enter market. Opportunity to expand insecure to reactive attacks by major competitors. Price competition Risk of losing family owned reputation Introduction This SWOT (strengths, weaknesses, opportunities, threats) analysis evaluates the desirability of expanding Hals woodwork website beyond its current state. The current website acknowledges information about the company and around store information, such as locations and hours. Management is considering expanding the web site to include online obtain.Through the analysis of the strengths, weaknesses, opportunities, and threats I have determined that expanding Hals Woodworking is good idea since it has many strengths that exit overcome its weaknesses. Expanding will be inevitable for the company to stay in business for the long term. But Hals Woodworking also require to focus on their weaknesses and threats to avoid existence run out of business by large chain retailers such as Home Depot and Amazon. Strengths Hals Woodworking has various strengths that could give the expansion of selling products on a website successful.Hals Woodworking has powerful local community presence that through the expansion of the website will allot the company to while away customers who they cant reach now by moving from local to worldwide. The company also has strong reputation of organism providing high qualified service through knowledgeable staff. That strength could be translated to the website if the inventory that the company offers on the website is tailored by the staff that knows the product. In doing that the customer could either buy it from the online store or go to the store with the knowledge of what they want.That could lead t o a no hassle experience for their set customers and new customers. Weaknesses Hals Woodworking has various weaknesses that could hinder the success of expanding to shopping on their website. The store is local and will only showcase a limited selection of their products online. Being a local presence the toll points for the products will not compete with the humongousger websites like Amazon and Home Depot. But if the company wants to compete, lower prices will be needed which will cause a decline on profit margins for the products offered by the company.With no solid plan in place Hals Woodworking needs some expert advice before entering the ecommerce world. Opportunities Hals Woodworking will have various opportunities that could help the company succeed in expanding its website. before long the company offers classes and workshops for the homeowner and hobbyist each month and fifty-fiftyly schedules seminars that are underwritten and taught by manufacturers. If the company could offer those videos on the website it could add even more grade to high-end specialty tools currently being considered for the website.In expanding to selling online it will lead to change magnitude exposure and the increased web presence which could lead to increased sales that could help the company to eventually expand. Threats Hals Woodworking will have various threats that could threaten the company expansion of its website. In order to reach their valued customers, it will be a threat for them to compete with big time companies like Amazon and Home Depot since these big companies already promote products at low prices. This will leave Hals woodworking susceptible to price changes and could leave the company with low profit margins if Hals decides to compete on price.Lastly, Hals Woodworking risks losing their family owned reputation if it strays from what has make them successful. Conclusion and Recommendations In order for Hals Woodworking to succeed the company could create and expand partnerships with other tool manufacturers. This could allow the company to be able to bid for lower prices of products and eventually sell those products to consumers at a lower cost. Another recommendation includes having promotions, free products, or loyalty discounts for regular costumers that visit the website.This will help retain current customers and help encourage new customers. Lastly an online membership could help the company monitor customer trends. With a solid plan in place and expert advice, Hals Woodworking could successfully sell products on a website if the company uses its complete reputation. Although the company cant compete with the cheap prices from big companies it can offer superior service which the company is known for. References Schneider, Gary P. Electronic Commerce. Boston, MA Course Technology Cengage Learning, 2013. Print.