New Product Development Strategy for Google Essay

Google is a world known company founded by Larry varlet and Sergey Brin in 1997 ground on the tender name of their reckon engine that was BackRub that operated in Standford more than a year. The devise Google itself comes from a pun of word googol a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission to organize infinite breeding in the weave. Google is known for its search engine Google that is the worlds largest search engine since 2000 defeats other search engine much(prenominal) as yokel and Bing. Since then, Google acquaints and acquires new products by partnership with or acquisition of most companies and the final result is famous run their provided in the wind vane or real career such as Gmail, Google+, Google Maps and Android prompt platform that is white plagued by a lot of people around the world.QUESTION 1 debate and suggest or so feasible application considerations when developing a new product onto genesis strategy for Google.Google is cardinal of the biggest companies in the world that get tos some of the famous product such as Google search engine, Android mobile platform, Gmail e-mail and many another(prenominal) more. These products flock compete with other products from other companies such as Apple, Microsoft, Yahoo and many more that has commercialise lead low rather than Google that join the backing competition several years afterward even take a lead in the market. These products are non instant famous created but instead its created base on intensive and repetitive research that makes these products to be accepted by the guests. to a lower place are some considerations when develop new product development strategy.1. corporal Planning Since Google established at 1998 with their sack up search engine Google, it started to create other operate and applications that squeeze out be used by users to avail them do their activities and business. Google focu s into three primary market segments that is end users that is development Google for searching function, advertisers that forget be charged when user clicks the advertisements and partner blade sites of the Google (Google, 2005).Google utilizes the power of advertisements especially in the net income since there are a lot of Google users around the world that are using Google anytime and anywhere by using AdWords that squeeze out be used by anyone to advertise their business and AdSense that put forward be used by online publishers with displaying relevant ads about their contents. Google follows and creates customers trends in engine room market to make sure that Google bottomland be accepted by customers. For instance, at 2010 Google initiated cloud computing as their centerpiece strategies since a lot of companies and users are moving their storage selective information and exerciseing into cloud (network) and Google offered their services for cloud computing using c hrome OS and Google Cloud Services.And Google strategies for 2011 are LTE or 4G development to gives users fast profits connection for their gadgets, mobile money that can be used by users using their mobile phone to do transactions including banking, buy and deceive and review places using Near Field Communications (NFC), and increase approachability of inexpensive smartphones since in 2011 Android has been used worldwide by users that can reach low end market. To expand the technology market marking of users, Google creates some partnerships with some companies such as MTV, eBay, MySpace to admirer promotes and puts their products in their websites and services as well. Also Google do mergers and acquisitions of some companies such as Pyra Labs, Urchin, dMarc and many more to help create new market target and overly new antecedent of technology that can be developed for their products later on.2. Marketing Planning To make sure Google introduce new products into the ready market target, Google needs to plan their marketing strategies to make sure customers and users can receive Googles new products well. Google marketing plan can be divided into 4 categories that are Product, Price, Promotion and Place. Below are the explanations of 4 categoriesa. ProductGoogle has categorized their products into some categories that are advertise solutions, business solutions, web solutions and product solutions that are used entirely in the web. In advertising solutions Google offers AdWord that can be used to advertise peoples businesses with negotiable payment arrangements and AdSense that is used by publishers to advertise their products and contents in the web. Google will charge advertisers e very time users click on Google advertisements in the web that help to increase the visitors to their website . Google offers some solutions for business purpose such as Google Cloud Services that will help business to put their info and processing into the cloud (web ) that will help to expand their business and also minimize maintenance and expense since all services will be monitored by the Google itself.Also Google provides Search toilet facility whether hardware or packet that helps to document search in the organization. Web solutions also offered by Google for net profit users such as Google search engine, Gmail e-mail services, Google+, Google Map and Blogger website blogging that can be used for free. Also Google sell products that partnership with some distributors to sell from bag, tram and many more and also some products with Google brands in it.b. Price Google offers various terms range for Googles products that are offered to the customers from free into paid price with distinct price difference for each price. For free Googles products its offered for the users for web services product such as Google+, Google Maps, Android, and Blogger that can be used by users in the web to do their activities or businesses. The effort w hy Google makes their web services product free is because they believed that services in internet should be free and easy to use for all the users. Googles products with paid price is also have divergent price based on type of products that customer want to use. For example, AdWords will charge for the customers based on the cost per click (CPC) by the web users to advertisers with minimum startup cost for US$5.00 with flexible budget arrangement per day. Search Appliance also has different prices based on the type of hardware and software to used whether for mid size company to multinational company.c. Promotion Google onward motion is done by using the power of mouth advertising from one web users to other web users since users are using Google search engine to help them search what they want. While other search engine such as Yahoo and Bing have complicated interfaces, Google offers simple and easy to use interface that makes it used by a lot of people and a lot of people wil l recommend it through words. Google creates some partnerships with companies to help them promote their products into the market such as Samsung and Google works together to create Google Nexus Prime, the start-off smartphone with Android 4.0. platform to run the phone. And Google offers open source for some of their products such as Android and plate OS so that a lot of people will familiar with the products in the lead its released.d. Place Users can find Google easily in the internet since a lot of users are using Google to search what they want in the internet. With internet, Google can expand their products and businesses untrammeled with region, language and cultures problems since now users can access internet and check information anytime and anywhere. And using that, Google can easily promote their products and services to the users based on their search. Google also creates some representative offices in some of countries such as Malaysia, Indonesia, and India to help customers to set up some services and products because maybe there are some changes that need to do before put the services and products into their business.3. Technology Management Technology management is very important to Google because with good technology management Google can produce and innovate their product based on the technology resources they have. Also with good technology management Google can compete with other competitors in the same market area to get customers and users. For example of technology management is Google chromium-plate, a web browser that was introduced at 2008 to accommodate user to dynamic and complex web that is based on a speed, simplicity and security. Google Chrome design is different with other browsers such as Internet Explorer or Mozilla Firefox because Google Chrome doesnt have unnecessary toolbar or add on that makes browser slow and heavy processes but instead its using JavaScript engine V8 to handle all web applications fast.Google Chrome isolates each page or tab into its own sandbox to make sure the information in each page are secured from other page. Also Google Chrome is the first browser that supports HTML5 and extensions gallery that increases user experiences when browsing web. Google provides updates and patches for the Chrome but users can choose whether to install the updates and patches by themselves, automatically install or not to install. Google also provides source code of Google Chrome that makes it open source for humankind to help developing Google Chrome with name chromium.After Google Chrome web browser hits the market, Google launched Google Chrome OS that is an cloud computing operating schema based on Linux that will store the data and services optionally in the web and hard disk as well. Google also puts Chrome OS source code into open source with name Chromium OS that can be developed by public that helps development of Chrome OS. Google Chrome OS officially hits the market at 2011 in col laboration with Acer and Samsung with laptop called Chromebook. Inside Chromebook, user wont need to install anything else but instead running web applications in interface just like Google Chrome web browser that makes the process faster, easier and more secure than other OS.