Strategic managent of Marks and Spencer Essay Example | Topics and Well Written Essays - 3500 words

Strategic managent of Marks and Spencer - Essay ExampleThe intention of this playing field is Marks and Spencer as a leading UK based grocery retailer selling primarily garb and fodder. The company has grown to be a successful tumescent scale grocery being equal to attract more than 21 million people each week. The company offers stylish, outstanding quality and great value clothing and home products as well as supreme quality foods that are supplied from well-nigh 2000 different suppliers worldwide. The company is employing rough 78,000 people throughout 700 UK stores and early(a) international stores too. Clothing represents around 49 percent of its total sales and food and other items represent 51 % of the total sales. Food sales, especially as it was supplied from more than 2000 different suppliers, are highly crucial to the overall business strategy of the company. The food sales alone amounted to $ 7.90 billion in 2007- 2008, showing an increase of 1.4 percent over the figure of prior year. As the company is proud of the current business opportunities, Marks and Spencer remains to be the most pet clothing retailer, and has delivered a better performance in the 2010-11. The market carry on of the company in call of the value has been increased to 11.7 percent and it experienced a growth across all of its major areas because customers around the UKL sought the quality propositions of Marks and Spencer. According to the latest reports about the market share, Marks and Spencers share has been improved on year on year from 4 percent to 4.1 percent within a time of three months, ending in December 2010. (Milnes, 2010). With a mission to deliver quality great valued food and clothing, Marks and Spencer could increase its potential market role and opportunities in the market and frankincense has achieved far better results than that of previous years. Environmental Analysis of Marks and Spencer The business environment of a unattackable consists of a ll the internal and external influences that impact the business at large, its performance, productivity, revenues, competitiveness etc in particular. A large number of factors like employees, workplace situations, organizational culture, management etc influence the business internally where as other factors like competition, politics, economy, and