Information Technology Management at ZARA Essay

reading Technology Management at ZARA - Essay ExampleThis essay knocked out(p)lines that information technology is helping the guild to manage queues inside the outlet, control inventory and handle POS- magnetic poles (Point-of-Sale terminal). In addition, IT is playing the all important eccentric in managing Zaras online store. The advertise also uncovered that, with the use of information technology, the fraternity has been able to light upon competitive advantage over its competitors. One of the key findings of the study is that, Zara is using outdated softw be. gibe to the expert lead of ZARA, the software may be outdates but is highly stable. However it has been identified that any changes in the system configuration by the hardware vendors may negatively impact the companys POS terminal operation.The study is about analysing the most important aspects of Zaras approach to information technology management. Apart from that the cogitation go forth also shed light on wh ether or not these approaches are applicable and impound anywhere in the organization. In order to satisfy these objectives, the study go out carry out an in-depth analytic thinking of the external business environment of Zara and a brief internal analysis of the company. However the cogitate will be mainly on the information technology management of the company. Based on the findings, the report will draw a conclusion and provide some recommendations regarding how to improve the productivity of the company. Nevertheless, before acquire promote deep into the study, a brief overview of Zara is presented below. ... In order to satisfy these objectives, the study will carry out an in-depth analysis of the external business environment of Zara and a brief internal analysis of the company. However the focus will be mainly on the information technology management of the company. Based on the findings, the report will draw a conclusion and provide some recommendations regarding how t o improve the productivity of the company. Nevertheless, before getting further deep into the study, a brief overview of Zara is presented below. ZARA A brief Synopsis Zara is a Spanish company involved in manufacturing and marketing of clothing and accessories. The company is the sister concern of Inditex, which is one of the leading dissemination groups of the world. Zara was founded by Amancio Ortega and Rosalia Mera in the year 1975. Presently it is headquartered at Arteixo, Spain. The first store of the company was opened in La Courna. Zara is considered to be one of the largest multinational fashion companies (Zara, 2010a). The major competitors of Zara in the global context are Uniqlo, H&M, Marks & Spencer and United Colors of Benetton. According to reports, the company owns 5,527 stores around the world. Apart from the store operations, it also operates through online platforms. The net sales value of the company in the year 2011 was 13,793, and the operating profit was 3,2 58 which speculate the companys financial stability (Inditex, 2011). The company is best known for continuously developing and institution new products. The company comes up with a number of innovative designs each year, which helps them to compete in the market. According to the CEO of the company, Zaras business idea is very much