The Three Major Issues in the Advertising Campaign for Coca Cola Classi

The ternary Major Issues in the Advertising Campaign for Coca Cola unequivocalThe three major issues in this advertising campaign for Coca-Cola clear argon to increase the number of state who drink Coca-Cola Classic, make our advertising more creative, and to ultimately beat our competitors. Our tar specify market depose be explained in still one word, everyone. Since Coca-Cola Classic had been around for many years everyone has perceive of it. It does not matter what date, race, religion or what kind of financial stance you make believe. The main thing that we need to do, is to take back all of the people that our competitors ingest taken away from us over the years. Though we do hold up great customer loyalty we deprivation to increase the numbers. Whats wrong with being the ultimate best? Nothing and that is exactly what we are going to accomplish with this campaign.For our advertising I want to make several(prenominal) different advertisements using all of the medi a that is available. I want to have enjoyment and exciting advertisements for our youngest audience, with lots of colors and maybe even a democratic child cartoon character wish well Sponge Bob jog Pants for example. For our young adults I want to have advertisements that promote swallow Coca-Cola Classic instead of alcohol. I want to show a television commercial showing kids having a pcty and instead of drinking beer or liquor they are drinking Coca-Cola Classic, and still having a good time.Now, for our erstwhile(a) audience I want to back them back to how we use advertise. Since they have been with us and watched our company grow for so many years I want our advertising to them to be more sentimental and recreate near of the advertisements that we use to use. Seeing things that you remember from the past, like a great Coca-Cola Classic advertisement, brings a good and warm feeling to a lot of individuals. I would also like to send out notices for direct mail to everyone j ust reminding them how good Coca-Cola Classic is and encourage them to rush out and go get one.Situation AnalysisJohn Stith Pemberton (1831-1888) the inventor of Coca-Cola was a druggist. At the age of fifty he decided that he wanted to become part of scientific history, and he wanted to make a fortune. He wanted to invent the perfect medicine and develop a drink so that he could mix both of them.He had learned about the coca plant and how the natives of Peru and Bolivia... ...e are many objectives that I want to accomplish. Get customers attention, uphold their attention, introduce them to our new slogan, and tell everyone why coke is better. Since we leave alone have a new slogan I want our public dealing person to send out mailing notices to our carriers letting them know. This way we can have new signs put up. I also want to have coupon at the front when they buy a coke they give get $.50 off of their drink. I only want the coupon to be valid for a week. EvaluationI want our carriers to let us know how many coupons they redeemed when their customers purchased a Coca-Cola. I also want a stocking report from them to see if sales increase or retard about the same. I think that if we mail out surveys also to haphazard houses asking when the last time they bought a Coca-Cola was and how they like our new approach. With this we will send them a free pen and pad once it is returned to us, as a thank you to them. I am very confident in this advertising campaign, but this is your company and if there is something that you do not like or something that you think should be added please let me know. I facet forward to doing business with Coca-Cola Classic Company.