integrated marketing and the many factors Essay -- essays research pap

Integrated marketing communication simply recognises the need to project and build up all relevant marketing communications so that they work together in harmony to the sterling(prenominal) effect with greatest efficiency (Pickton and Broderick, 2001 47)Linton and Morley list ten potential benefits of integrated marketing communications (Linton and Morley 1995 124)Creative IntegrityConsistent MessagesUnbiased Marketing RecommendationsBetter persona of MediaGreater Marketing PrecisionOperational EfficiencyCost nest eggHigh-calibre consistent serviceEasier working relationsGreater agency right In brief the value of IMC is that it will help an organization esteem the market and set their objectivesHone communication messages and target key stakeholders supplement resourcesBuild internal databases and marketing resourcesTie together the tone and call of all corporate communications, collateral and advertisingIt is without question the main spring for using any combination of the core marketing activities is ...