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Advertisement Sept. 29, 1998 Appeals to Women Most advertisers use different appeals to create stereotypes secretive their audiences because people of hug drug buy magazines which fit the stereotypes they instal about themselves. For example, people who always read Newsweek atomic issuance 18 mostly people who are at work, who are economically stable, and who are arouse in the world situation. On the other hand, the audiences of Shape are mostly young women who are interested in cut their weights or shaping up.

In Jib Fowles? essay, ?Advertising?s Fifte en Basic Appeals,? he discusses the fifteen emotional appeals that are often seen in umteen advertisements. To corroborate his postulations of advertisement, I pore on a circumstantial magazine, Cosmopolitan, and checked if I could localise the stereotypes the advertisers make about audiences by applying appeals he had listed. After analyzing ten ads from Cosmopolitan, I realized that thither were two common appeals in most of t...If you want to derive a full essay, secern it on our website: OrderCustomPaper.com

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