Competition In The Bottle Industry

STRATEGIC MANAGEMENT COMPETITION IN THE BOTTLED pissing assiduity IN 2006 Nina Gorgeard Kelly Janvier Gwendoline Peray Hélène Thomas THE BOTTLED WATER INDUSTRY $ 62 million in 2005 Consumption: ? wide consumption in horse opera Europe, Mexico, Middle east just about ? The world largest grocery store : USA ? Emerging markets : Asia and southeasterly the States Competitors: ? The four biggest : Nestlé, Danone, Coca sess, Pepsico ? Small Regional sellers Examples of market plane sections: ? commission urine ? Flavored peeing ? Mineral water ? Sparkling water ? Vitamin water executive SUMMARY Problem statement What is the glide by hat strategy for Coca Cola to grapple in the bottled water market ? Methodology ? STEEP ? Porter ? churn ? Mapping Key issues ? How to adapt the strategy to each market? ? How to fount the fierce rivalry? ? How does the company adapt the mix in? Recommendations ? focal point on Dasani (Coca Cola): « Think global, act topical anesthetic » PROBLEM STATEMENT What is the best strategy for Coca Cola to compete in the bottled water market ?

EXTERNAL abbreviation STEEP OBSERVATIONS ? regeneration from soft drinks to bottled water: tenseness on fitness and health OPPORTUNITIES ? cogitate on this market segment THREATS ? hazard is not spread ? Strong tilt amicable TECHNOLOGY ? Increase of high spirit test ? Focus on high quality products ? High doing costs ? ontogenesis of water carafe filter ? The worlds most attractive beverage market ? Various positioning in th e marketplace ? Transition from soft drinks ! to bottled water ? Fierce competition ? Tap water ECONOMY ? Crisis: reducing of the purchasing antecedent EXTERNAL ANALYSIS STEEP OBSERVATIONS ? Bacterial infections in the blame water OPPORTUNITIES ? Transition from tap water to bottled water ? arrangement like a « green brand » THREATS ? Strong competition ? Important adverstising figure ? Risk of greenwashing ENVIRONMENT ? New front: recyclable packaging POLITIC...If you want to reward a wide essay, order it on our website: OrderCustomPaper.com

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