Research proposal 2 Essay Example | Topics and Well Written Essays - 750 words

Research project 2 - Essay Examplech are more structured to the local markets and carry the full responsibility for all marketing and research activities (Birnick and Cormack, 2010 Brandmeier, Hain, and Rupp, 2011 Al-Khazali, Darrat and Saad, 20061265). This paper develops a proposal for investigating of the main reasons for this shift in market founding strategies and what multinational companies expect from such shifts, as well as possible future shifts in market entry strategies. This will be through with(p) with a warmheartedness focus on multinational pharmaceutical companies in the Gulf countries.The market entry modes of a firm in a foreign market take aim a significant billet in determining whether such a company would be successful or not in such markets. Meyer, Estrin, Bhaumik and Peng (200962) classify the entry modes into three classes acquisition, Greenfield and joint ventures. While joint venture enables integration of selected local resources hence facilitatin g a host assistant air model, Greenfield projects and acquisitions often facilitate full ownership of the business (pp. 63). The key basis on what entry mode to be chosen is often based on the trade-off between control and risk. While on one hand, using a host partner minimizes risks of doing business due the lower cost of doing business and utilization of already existing local resources, such method also minimizes control lowering the ability of a multinational firm to make strong decisions or have access to important information (Arnold, 2003).There have been a number of studies which have evaluated the market entry modes in various emerging countries, with most focusing on Asian markets such as China and India (Johnson and Tellis, 2008 Mitra & Golder, 2002). Few have focused on market entry modes into the Gulf Countries (Birnick and Cormack, 2010 Brandmeier, Hain, and Rupp, 2011). The core challenges that have to be faced in setting shop within the Gulf countries has mainly b een the statute where foreign equity participation is