Background analysis of PADINI

Background analysis of PADINIPADINI started to execute its fellowship in Malaysias app atomic number 18l industry, manufacturing, trading and supplying garments to gild for sellers and distributors. The PADINI imagination stick in is a concept depot that selling all PADINI Holdings diametriciates in one store or one stop obtain. The first out permit that starting to operate in Malaysia was located in Johor Bharu City Squargon, a shopping composite in Johor Bharu, Malaysia.After PADINI starting to operate in Malaysia, it be come ins one of the study forces to app atomic number 18l and garments industry in Malaysia. Besides, PADINI involved in the dispersal and retail of its own fashion labels through 190 freestanding stores, franchise and dispatch counters.The main harvestings that sold by PADINI atomic number 18 formal,fashion tire and accessories. Besides, thither are various rats that houses in PADINI and all of them are to a pitiableer place PADINI. Every bran d represents a fashion philosophy and each of the philosophy involve an great range of yields aimed at manoeuvered consumer. Their brand image is strongly attached grandness to the real survey quality, functionality and value.There are eight unique brands downstairs PADINI, which are PADINI ,PADINI Authentics, PDI, P CO, Seed, Miki, Vincci, and Vincci Accessories. All of the brands showed consumer is repayable to both sexes and all ages. heretofore Vincci, and Vincci Accessories are much revolve arounded on the flexible tastes of woman consumers on shoes, bags and accessories, and Seed Caf have open a hot dimension in food trading operations for its fellowship.VisionPADINI state that their vision is to be the trade leader in the retail industry.They volition achieve the goal through hard work, discipline and creative endeavour. In long statuss, they pull up stakes go to maintain their high standard of design and manufacturing quality as closely as affordability. Besides, they are also working towards expanding the business on a regional basis. At present, they have a gro earningsg presence in their neighbour countries, and we moot that there is great scope for growth.MissionThe billing that destiny by PADINI is to create credible harvest-times that meet out tar array node requirements but exceed their expectation.PADINI Core ValueCaring From The nubCaring from the heart symbolises either staff of companion inborn treat nodes from the heart staffs must care their guest by providing the shell services.PADINIs 7 CultureSpeedSimplicitySelf- ConfidenceCommunication team up WorkLearning CultureConsistencyEvolution of PADINIYear1971-1990Began operations as Hwayo Garments manufacturers club, a proprietorship carrying out the manufacturing of ladies garments and wholesaling of the finished products to departmental stores. extend into the trading textiles.Entered the retail industry with the companys pioneering brand PADINI.The brand VINCCI was created.Children discontinue was launched under MIKI brand.The SEED and ROPE labels were launched.1991-2007Establishment of a causeing company, Home bloods Sdn. Bhd., to hold all the groups retail, wholesale and manufacturing business.The name Home Stores sdn. Bhd., was changed to PADINI Holdings Sdn. Bhd.Launched of PADINI AUTHENTICS.PADINI Holdings Sdn. Bhd. Became PADINI Holdings Berhad.PADINI HoldingsBerhad listed on the Second jury of the KLSE. PCO was launched in the second half of the socio-economic class.PDI was created.The first Concept Stores was opened in Johor Bharu City Square.Seed Caf and PADINI Dot Com Sdn. Bhd was set up.Re-launcg of PADINI and Rope to new PADINI WorkwearListed on the Main Board of the KLSEThe brand Vincci +. Vincci accessories and brands outlet was launched.STATESLOCATIONSelangorAEON Bukit Tinggi shop sharpenSunway Pyramid Shopping MallIkano Power nerve1 Utama Phase 2 Shopping thinkIOI Mall Shopping inwardnessKompleks Membeli B elah, Aeon Cheras SelatanJohorBukit Indah Shopping CentreCity Square Shopping CentreJusco Tebrau City Shopping CentreKuala LumpurMid Valley Mega snapperPavilion Kuala LumpurPenangGurney topographic pointQueensbay MallMelaccaDataran Pahlawan Melaka MegamallPahangEast Coast MallPerakKinta City Shopping CentreSabahWarisan SquareSarawakThe SpringMap of PADINII coverageThe Location of PADINI Concept Stores In MalaysiaSegmentationAs a listed company with such successful result, undeniably PADINI has done segmentizing in terms of demographic, geographic and psychographic.Demographic segmentation accept of dividing the market into groups found on variables similars age, gender family size, income, occupation, education, religion, race and nationality. PADINI has segmentized demographic by managementing on the factor like age, gender, income and occupation as the heavy factor to do the continuous tar stuning. PADINI has set up 8 brands, which has cover age from baby up to old ages ,gen der with male and also female, income which in the range of RM1000-RM2000,RM2001-RM5000 and RM5001above,and lastly occupation like office-worker and separates semi formal wear which suit majority occupation. This helps the organization to divide the market into some(prenominal) groups and tar direct each of these groups to enhance the performance of the organization.Next, market segmentation strategy whereby the intend audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods.PADINI has chosen to focus on states as their geographic segmentation, for instances, Penang, Johor and Kuala Lumpur.Lastly, PADINI has also employ Psychographic by dividing the industry into different groups base on social sept and life entitle to do perfect segmentation.TargetingFrom our research, we locoweed say that the targeting strategies used by PADINI is differentiated merchandise where PADINI target several segmen t by offering different products to satisfy the different groups of customer. The targeted groups of customer are derived from the age range that above 7 to 50 and unconnected according to age and genders. The following table is showing the different targeted groups by offering different products.GroupAgeGender product typeface of productInfants and kidsBelow 7BothMiki kidsCasualChildrensAbove 7 and below 12BothSeed and PADINI AuthenticCasualTeenagers or youngsters12 to 18BothSeed and PADINI AuthenticCasual vainglorious18 to 30femaleP CoYounger style(Trendy) vainglorious18 to 40BothSeedCasual plus virtuous swish designedTeenagers or adult13 to 50 femaleVincci and Vincci AccessoriesFemale AccessoriesAdult18 to 50BothPDICasual voguish designedAdult18 to 60BothPADINIFormal eminence PositioningPADINI used the note strategies of product and image to place the product occupies in the consumers minds. The hottest product of PADINI Seed, use the product differentiation in term of de sign to place the product occupies in the consumers minds. For example, when a consumer take to debauch a semi-formal with classic stylish designed, the Seeds product leave behind come into their minds before thinking of others brand. Besides, Miki kid is also one of the example of product differentiation where the design is specialty for kids. On the other hands, P Co used the image differentiation to place the product occupied in consumers minds. When a consumer want to buy a female clothes with junior style intimate the PADINI, the brand of P Co whitethorn retort the advantage of coming to their mind before others brands. In short, PADINI use the differentiation of professional ,stylish and fashionable to position the products in the consumer minds.ProductConsumer Goodsare final goods that are brought from retail stores to satisfy the needs and wants of customers. Products of PADINI falls under consumer product which categorized as shopping products.PADINI itself has othe r alternatives brands under it. There are PADINI, Seed ,Pdi , PADINI Authentic , PCo, Miki maternity , Vincci , Vincci accessories , Miki kids .The essential of PDI is to emphasis the casual stylish that keep be accepted in any occasion. Its purpose to let any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets, casual basic-T, smash-up, socks, scarf and even accessories in a shopper-friendly view.PADINI is focus more on basic and family lifestyle and aim for anyone who likes and extols casual style.PADINI provides the essential working lifestyle for the modern working man and women. The PADINI collection carries a clean, time little and modern to the working lifestyle. This brand is focuses on the formal wear and centralize customers base for workers. PADINI has launched out several of tie, belt, shirt and coat.Seed is the office of classic and casual plus a refreshing design. Seed emphasise the best of both designs for men, women and even hip kid s The purpose is stand-out style. Seed is focus on urban office-wear for the masses. The clothes under this line are unremarkably jackets, coats, suits, classic office pants and knee-length skirts, semi-formal skirt and belt and also classic jean. In addition to seed cafe, the cafe portrays a bright and contemporary concept which jells with seeds youthful and trendy image.PADINI unquestionable is more on casually yours. PADINI authentic focus their styleon quality casual wear. Its targets the stripling segment of the market. It sells modern shirt, trendy jean, jackets, shirts and stylish dress.P co is focus on female market and launched all girls skirt, necklace and also hot pants. On the same track where they run a mentality in fashions brave new ideas. Women are the largest customer base for P co because they know that women are the well-nigh potential customer and most people who are instinctive to spend money in the fashion.Miki Kids take the message of fun in fashion to every place and occasion. Clothes design with energetic ideas and well-provided colours to charge up every youngster. Miki kids are designed for 1-11 days old infants. This is because infants still have their potential and parents are increasingly unstrained to spend money on their childs dress.Miki motherhood is designed for fashionable mums-to-be. Miki Maternity has sold all the shirt and dress that suit for the pregnant women at the same time stand out-style.The look of Vincci fun and fashionable, the emphasis is affordable. From head turning hair accessories to trendsetting footwear, must-have handbags to eye catching glasses and fashion-clinching belts.In addition to Vincci accessories carries one of the most extensive lines of accessories from necklaces, bangles, rings and earrings to belts, sunglasses, watches, shoes, bags and more in all the latest styles.Price determine are one of the most important elements of the marketing incorporate, as it is the only mix, which ge nerates a turnover for the organization. Pricing is difficult and must reflectsupply and demandrelationship. Pricing for a product too high or too low could mean a loss of gross sales for the organization.Designed of Seed and PADINI are more classic. Our company carries out market-skimming pricing and setting a high price for Seed and PADINI to skim revenues layer-by-layer from those willing to pay the high price. Both of these brands are premium pricing and especially for relatively high consumption of the customer base. High consumption of the customers base is those who get a bundle items in one time. Production of seed and PADINI are much more less than other brand this is because high consumption of the customer base would be lesser. Our company snitchs fewer, but more earningsable sales.In addition to this, PDI and PADINI authentic and Vincci are much more affordable. Our company carries out maket-pe moolahration pricing setting low initial price for PDI, PADINI authenthi c and Vinnci to penetrate the maket deeply. Both of these brands are low cost pricing and more focus on the middle class of customer base. Product price of these both brands are low and affordable. This is because there are more middle class of customer base stick outvas to high consumption of customer base. PDI and PADINI authentic are attracting many customers due(p) to the low price strategy and also our company keep win a large market circumstances.Apart from this,the two brands under the MIKI ease off are MIKI Kids and MIKI Maternity.Miki maternity is pay attention on the fashionable mums-to-be. This brand only focuses on the pregnant women and mums-to-be customers base and Miki kids is focus on the children customers base. Product price of this brand is quiet high and is consider as premium pricing. This is due to their customers base not wide enoughPromotion doPADINI Holdings Berhad company has different promotion in every seasons . They have different seasons in every years . That is spring ,summer ,fall and holiday . Those products have big-ticket(prenominal) price will have whole year discount . On the other hand , those products have cheap price only will get discount during season period .PADINI AUTHENTICS promotion will get instant bank discount RM30 with purchases of RM150 and RM70 with purchases of RM 300 . PDI Promotion will get bank discount RM15 with every purchase of RM 100 .Followed by, VINCCI ACCESSORIES will get instant rebate RM10 with purchase of RM50 above RM20 with purchase of RM100 above . VINCCI Promotion will get instant rebate RM10 with purchases of RM50 above , RM20 with purchases of RM100 above. SEED Promotion will get rebate RM30 with every purchase of RM 150. PCO Promotion will rebate rm20 with every purchase of rm100 . PADINI Promotion will get rebate RM30 with every purchase of 2pcs .In addition , PADINI GROUP FAIR which known as Mega pleasure ground Sales will up to 70% discount .This sales will fall on March , August , December every year .Specific terms and condition will be applied on it . During sales period, customers understructurenot apply for member card . Member card only can apply when no sales proceed. When nearly reach end of sales, PADINI Company will have actual 10 % will add 10 % more discount on it . This is because PADINI company want clear the stock, and they want to push the sales.A companys total promotion mix is also called marketing communications mix . It consists advertising , sales promotion , public relations , personal selling , and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships .One of the hardest marketing decisions facing a company is how much to spend on promotion. How does a company decide on its promotion budge? There are four common systems used to set the total budget for advertising. There are the affordable mode, the circumstances of sales method, the competitive parity met hod and the objective and task method .Affordable method is to set the promotion budget at the take aim management thinks the company can afford. Followed by , fate of sales method is set the promotion budget at a certain section of current or forecasted sales or as a percentage of the unit sales price . Competitive parity method is set the promotion budget to match competitors outlay .Placement doConcept Store brings the all in one concept. So that, customers will be convenient to shop at there. Variety of modern style can be chosen by customers. All they need are inside one shop. Most of the brands outlet will located at the shopping mall instead of hypermarket. Because of the design of shopping mall more attractive. So that can attract more customers.PADINI is one of the most well-known brands in Malaysias multibillion garment industry. A brand leader involved in the distribution and retails its own fashion labels through 180 freestanding stores and in-house outlets. This incl udes our multi-brand stores of PADINI Concept Store and Brands Outlet.PADINI have many branches in Malaysia. In Malaysia, it divided into two parts. That is westward and east. Shopping mall will be chosen as the posture where the PADINI Concept store at. This is because shopping mall has more people. For example, Queensbay Mall, Gurney Plaza .It will choose only mall which is more trendy for that city .PADINI has two types of shops. It has brands outlet and PADINI concepts store. The purpose of having PADINI concepts shops is because of the concept one-stop-shopping. With all brands within reach in just one store, the shopping option is set to create a fashion revolution. In addition, certain brands specialize in items such as Graphic Tees, Polo-Tees and Pants. With such a wide variety of styles and labels, Concept Store not only caters to everyone irrespective of age, gender or taste, it also allows shoppers to mix and match effortlessly within one location ,maybe by co-ordinated with different brands merchandise to fulfill own required style. The brands are PADINI, Seed, Vincci, PDI, PADINI Authentics, P Co, Miki Kids Miki Maternity. Whereas , brands outlet is the latest exciting concept from PADINI group . Already a fashion force in Malaysia with brands such as PADINI, Seed,PDI, Vincci and PCo., the group intractable to introduce a shopping bring forth with a difference based on key ideas of convenience, quality, variety and affordability.Concept Store can be found at Aeon Bukit Tinggi (Klang), Ampang Point (Kuala Lumpur), IOI Mall (Puchong), Ikano Power Centre (Mutiara Damansara flagship store), Aeon Bukit Indah (Johor Bahru), Dataran Pahlawan Mall (Melaka), East Coast Mall (Kuantan) and Queensbay Mall (Penang). passAfter the overall marketing research regarding this company, we would make some passport about the product, market development, marketing technique, public promotion and sales rules and regulation. public lecture about the product, PADINI has never come out with unisex merchandise, as our experience as upholdr in this company, we always get this question from customer .Also, we would suggest PADINI may make some couple design since the company is already well-established, these two product may probably open a new market to new young generation as their target, the company may choose the A outlet to do market interrogatory by coming out limited quantity.While for marketing technique, we can see PADINI has not yet to explore in the online buying. We suggest PADINI can set up a blog which contain all brands product. in the beginning that, perhaps the company must set up an IT department to do IT support for future exploit and create a IT system to company. They may co-operate with some banks to offer discount by using online banking service. On the other hands, PADINI can also cooperate with some local distributors in the Malaysia like Citi-link or Sky Net to enthrall out the order. Every transaction made by the cu stomer will be shown a pay statement and it was guaranteed by the bank. Besides, the distribution of the order will directly send to the stated address according to the information stated on the order form by the customer.Then, since PADINI is already well-known in fashion industry, we believe they are able to do a fashion show by hiring professional model, wearing their new products and having a fashion show .The company may invite some fashion professional ,helping to to advertising and promote their company. Besides, the company can organize a model show or competition by wearing their new products in specific mall like Gurney or Mid Valley, this will cost lesser. Furthermore, PADINI can jockstrap to some well-known ladies magazine with conditions that include few pages which advertising about PADINI new products in every publication of magazine, for example Vogue and paradise Women.Historical Net Profit of PADINI From Year 2004- 2010The histogram above showed that the net pro fit of PADINI from the year 2004- 2010. We can see that, the net profit of PADINI is dramatically attach from 2004- 2010 with the percentage of 1% to 12.2%. Besides, PADINI state that they forecast an average annual net profit growth of 10% in year 2011 and 2012 because of the demand for the PADINI products due to their strong branding and strategic store locations, as well as improved efficiency of warehousing, inventory management, design and product mix.Stock differentiateBesides, PADINI also carry out the stock split program to make its stock price cheaper than before in 5 times at 6 January 2011, being the market day after the books closing date. destiny split involving the subdivision of each ordinary share of RM0.50 eachheld in PADINI Holdings Berhad into five ordinary shares of RM0.10 each. This action is to attract more investor to invest into their company.PADINI HOLDINGS BERHAD (History earnings, dividends and share price)