What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of blend grocery storeing communications have on the soft touchIntroductionHaving been able to stool the importance of brands and brand name more than and more organic law are trying to have a strong brand to ensure that their product and services bequeath survive in the stiff contender in the broaden economy , brand extension , emerging markets and many recess aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , bodily communications and frequent relations are in capacious concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic honor in modify the individua lity of an organisation because it does not solely convey who or what the ships come with is , but it withal includes the truly based of every strategic communication (Kotler , 2004 Furthermore , stigmatisation can also be considered as a bearing of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to branding is to be able to create an intuitive and memorable two-base hit for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the advert of interconnected marketing communication in the brand pictorial matter or branding approach of an organisation . This will essay to go out the relation of brand with the performance of the company and the important lineament that integrate! d marketing communication is play to create and contract strong and effective brandsCharacteristics of a crocked and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is express that brand image is something which is intricate to concretize as it yet deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to piss strong brands to compete with their equalises and sustain their warring position and payoff . Accordingly , brand is defined as a landmark , name , design , symbol or any cabal of these aspects , to determine a company products or services provided by the organisation . In addition , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , like the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits aside from the usage by the products which makes it difficult for other company to attend (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the about precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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